CLIENT: HAPPY DOG TOYS
SCOPE: Trade advertising.
All trade advertising for Happy Dog Toys is directed at the store's buyers. These ads typically showcase specific product lines, and even though the subject matter varied widely, a common footer section helped keep it in the reader's mind that Happy Dog Toys was the manufacturer.
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CLIENT: CAMPBELL, YOST, CLARE & NORELL
SCOPE: Charity event
program ad.
This ad was directed at supporters of a local children's hospital. Campbell Yost wanted to be seen as a professional group that specializes in health care law and is dedicated to keeping hospitals and staff operating.
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CLIENT: EPICUREAN PALETTE
SCOPE: Magazine advertising
This ad for the Epicurean Palette was meant to acknowledge the culinary artist much the same as a fine art painter or sculptor. The tools of their trade are works of art in their own right.
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CLIENT: PETWORTH
SCOPE: Magazine advertising.
Delivering quality, nutritious and healthy pet foods is what Petworth is all about. Consistent with the brands use of eye contact, the ad had to also get across that PETWORTH DELIVERS.
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CLIENT: AIRSHOW PARTNERS
SCOPE: Posters, direct mail postcards, newspaper advertising.
With this event being held during the invasion of Afghanistan, Airshow Partners wanted the theme of the air show to be a tribute to the men and women of the armed forces. With the US Navy Blue Angels as the headline act, they were the obvious choice as the dominant image. The problem was that no photographic images were available that brought the power of the F/A-18 into the dramatic forefront of the ad. Our solution: Do a 3D illustration.
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