CLIENT: HAPPY DOG TOYS
SCOPE: Trade advertising.
All trade advertising for Happy Dog Toys is directed at the store's buyers. These ads typically showcase specific product lines, and even though the subject matter varied widely, a common footer section helped keep it in the reader's mind that Happy Dog Toys was the manufacturer.
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CLIENT: CAMPBELL, YOST, CLARE & NORELL
SCOPE: Charity event
program ad.
This ad was directed at supporters of a local children's hospital. Campbell Yost wanted to be seen as a professional group that specializes in health care law and is dedicated to keeping hospitals and staff operating.
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CLIENT: PROLINK
SCOPE: Trade advertising
These ads had a dual theme. To bring some attention to ProLink's partnership with EZGO golf carts, and to showcase their new, improved GPS-based golf systems. In these examples, the order of importance was flopped to keep both concepts in the ad, but establish a dominant main theme as well.
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CLIENT: KODAK CONSUMER IMAGING
SCOPE: Point-of-purchase signage.
This signage was intended to get consumers at Yellowstone State Park to utilize the one-hour photo labs located in each of three gift shops. Our approach was to instill a bit of doubt in the customers mind and encourage them to check what they had on film before actually leaving the park.
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CLIENT: AIRSHOW PARTNERS
SCOPE: Posters, direct mail postcards, newspaper advertising.
With this event being held during the invasion of Afghanistan, Airshow Partners wanted the theme of the air show to be a tribute to the men and women of the armed forces. With the US Navy Blue Angels as the headline act, they were the obvious choice as the dominant image. The problem was that no photographic images were available that brought the power of the F/A-18 into the dramatic forefront of the ad. Our solution: Do a 3D illustration.
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