Wilson Creative, Inc.

CLIENT: HAPPY DOG TOYS
SCOPE: Identity Package.

Happy Dog Toys developed their original logo on a shoestring budget (the principals basically threw something together). As the business grew, they wanted a more refined look. The cartoon dog (named Happy) was a perfect representative for the company's products and attitude. We reconditioned the original logo and created some unique logo type to replace the previous "freeware" type. Throughout the identity package, another element that was incorporated, was the company's signature product...the patented TennisBone®. While an updated look was created, the branding investment was preserved.

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CLIENT: THE STEELE FOUNDATION
SCOPE: Identity Package.

The Steele Foundation provides grants to organizations that help cultivate caring, educated and creative communities. The symbol developed for them combines the "S" for Steele, the growing plant and the heart-shaped leaf.

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CLIENT: THE CROSSROADS, INC.
SCOPE: Identity Package

The Crossroads, Inc. is a reputable treatment center for recovering addicts. Their dated image was in need of a brighter, more uplifting spirit. We used bright colors and symbols that emphasized an uplifting attitude and a new beginning.

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CLIENT: CAREER CAMP
SCOPE: Identity Package.

Designed for a Career Coach, this identity package had to project a childlike feeling to echo the theme of the seminars...doing what you loved to do when you were a kid.

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CLIENT: PETWORTH
SCOPE: Identity, business cards

The Petworth business is built around pet owner's need to pamper their pets with premium quality products and to have them delivered regularly to their residence. Each business card featured a different pet looking the viewer directly in the eyes.

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IDENTITY

We try to position your image into your market. It's like wearing the right clothes...if you're planning to compete against the suits, you don't want to be wearing sandals.

Sometimes an existing identity just needs an update. We are very conscious of your need to transition from one look to another without completely abandoning your previous branding investment. We can do migratory transitions or complete updates...it's up to you.