Wilson Creative, Inc.

CLIENT: HAPPY DOG TOYS
SCOPE: Packaging.

Utilizing Happy Dog's signature character, we created innovative blister packaging that demonstrated what the product looked like, how it felt and how it was intended to be used.

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CLIENT: HAPPY DOG TOYS
SCOPE: Merchandiser.

Developed to market an entire line of Spongebob SquarePants® aquarium products, these point-of-purchase merchandisers had to be designed to meet Nickelodeon's® marketing parameters.

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CLIENT: HAPPY DOG TOYS
SCOPE: Promotional product packaging.

As a holiday celebration, Happy Dog Toys held their seasonal outing at a local beer brewing establishment where each employee brewed there own case of beer. With three varieties, Wilson Creative was asked to develop beer labels that reflected the companies fun side. The resulting Mad Dog Private Reserve beer varieties were Puppy's Breath Ale, Potty Training Pilsner and Tail-waggin' Stout.

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PACKAGING

To stand out, to inform and to motivate buyers–that is what we try to accomplish in each of our packaging projects. Through research, we examine competing products, look objectively at the product's features and benefits and the market it's intended for. These lessons, combined with known market directives, give us the basis for creating our packaging solutions. As with all of our projects, we integrate our clients' real world experience where appropriate.